Value proposition workshops

Good design starts with a sharp message

No one cares about you. They only care about what you can do for them. There. I said it. Trouble is, most brand messaging misses this. It talks about the company and forgets about the customer. It tries to sound right instead of being clear. And it gets ignored.

That’s where value proposition comes in. It help me and you fugure out exactly what makes you different, and why your customers should buy from you and not your competitors.

You see, the problem isn’t your product or your service. It’s the way you're explaining it. When the message is off, everything gets harder. Sales take longer, marketing loses focus and customers hesitate or walk away. Internally, there’s confusion. Externally, there’s silence. It’s not that the value isn’t there. It’s that no one can see it clearly.

I help fix that. I work with teams and business owners to sharpen what they say and why it matters. I help you move from vague, internal language to a message that feels obvious to the right people. This isn’t about clever slogans or writing for the sake of it. It’s about getting clear on your strongest ideas, your sharpest claims, and what sets you apart.

We do it together, in focused workshops. You bring the thinking. I bring the structure, pressure, and clarity. We test every word, cut what’s not helping, and drill down on what does help. By the end, you’ll have a value proposition your whole team can back and your customers will actually understand.

I have three types of workshop:

One that builds a clear, customer-first story using a simple structure, so your message stops drifting and starts connecting.

One that uncovers what makes you different, then sharpens how you say it, so you stand apart from competitors with confidence.

One that defines your brand’s personality and tone, so everything you say sounds like it came from a real, recognisable voice.

Each one ends with a clear written summary, ready to use in the real world for websites, packaging decks, campaigns, or anything else that needs better words.

Because when the message is clear, everything else gets easier. Sales speeds up. Marketing sharpens. Your offer feels stronger. And you stop sounding like everyone else. If you're trying to say something sharper, I can help. Let’s fix the message.

  • I offer general-purpose graphic design covering logos, branding, packaging, websites (especially Squarespace), and interior branding such as large format graphics and signage. In every case, files are created accurately for commercial reproduction and handed over ready for production. If needed, I can also manage printing and installation, including interior fit-outs and signage through my extended team of trusted specialists.

  • I mainly work with small to medium-sized businesses, often directly with their marketing teams or owners. I also collaborate with PR consultants and freelance marketers as part of their extended team, helping them deliver services outside their own areas of expertise. I value straightforward working relationships built on trust, clear communication and shared goals.

  • My rate is £400 per day, £200 per half day, or £60 per hour. Every project is quoted individually, based on the scope of work, so you’ll always know what to expect before we begin. Larger projects like brand identities or websites are usually estimated as fixed-fee packages for clarity.

  • Usually straight away. I’m careful to take on the right amount of work so I don’t overstretch myself. This means I can give each project proper attention and start new work promptly. When you get in touch, I’ll confirm my current availability and outline a realistic start date.